The Alpha Lemming!

I have found the Alpha Lemming! This little morsel caught my eye at Beyond Madison Avenue.

Creative as we know it, means absolute shit. The geniuses at Pick-n-Click Ads have decided that what the advertising industry needs are generic ads. They tout themselves as "the world's first virtual advertisinig agency." They also brashly announce that this is the future of advertising. A little presumptuous, don't you agree?

Just how does this gem of an idea work? Easy! Need a print ad for a car dealership? No problem! Simply click on one of their prefabricated themes, pick the cars, and pick the offer. Your ad is ready to go in moments! Nevermind, that your competitor could possibly run virtually the same ad. Or, the lack of branding. Or, even the lack of consistency.

Get a life.

First, there was Second Life. Then there was First Life. Wait a minute. Did that come out right? It contains such gems as, "Go outside. Membership is free." Anyway, it's simply brillant!